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BloFin needed a decentralised perpetual exchange that could compete with the UX quality of centralised alternatives. The challenge was making complex DeFi trading mechanics — perpetuals, liquidation, ...
DeFi staking should be simple. Conceptually, it is: deposit tokens, earn yield. In practice, it is full of friction that scares off mainstream adoption: lock periods, variable APYs, slashing risks, mu...
Bringing institutional-grade fixed income trading on-chain requires a design language that doesn't exist yet. Bond markets operate on parameters — yield-to-maturity, coupon rates, duration, face value...
Binance needed to grow its Pay and Card ecosystem without cannibalising existing trading behaviour. The brief was to design a cohesive UX strategy that unified growth campaigns, payment mini-programme...