I design DeFi products that handle real liquidity, real margin, and real market volatility — from perpetual DEXs to staking protocols. 5+ products live. AI-augmented. Solo capable.
My journey into product and finance started in 2018 with financial advisory work—managing client portfolios across India funds, gold, and Asian fixed income bonds through institutions like UOB. I learned early that the best products are forged in the collision between markets and UI. Markets reveal what works. Users demand clarity. That friction became my toolkit.
In 2019, I entered crypto as a student. I never left. In 2020, I founded InterX Labs — a digital product studio that hit $100k in Year 1. That same year I joined Mintable as their 2nd hire, building Web3-first flows and design systems for an NFT marketplace. By late 2022, I was at Binance—the world's largest exchange—watching order flow and user behavior at scale. That's where I understood: design at liquidity-scale isn't about aesthetics; it's about trust, latency, and atomic clarity under volatility.
After Binance, I moved into fixed-income DeFi. In October 2023, I joined Secured Finance AG as sole product designer, building rails for an institutional fixed-income DEX — TVL scaled 20x. In January 2025, I moved to YieldNest, a staking protocol, where I learned that tokenomic design is product design — TVL grew from $100M to $500M within months of relaunch.
By November 2025, I was the solo contributor building BloFin's TxFlow—a live perpetual DEX handling real orders and real margin. This was my education in shipping at full speed. I integrated AI-agentic workflows to multiply my output 2-3x, automating research, UX review, and market modelling while I focused on judgment calls and direction.
Geographically, I've lived the pattern: Shanghai internship, Brazil for market research and network-building, and Singapore as my current base. Three continents. Multiple markets. I don't design in isolation. I design as a user in those markets. That cross-cultural lens is baked into every product I touch.
Featured writing and publications:
Deep in UX/UI design—I've shipped interface-intensive products at scale, from Binance to live perpetual DEXs. I understand pixel-level clarity, interaction design under stress, and how microseconds matter in financial interfaces.
Wide across finance, marketing, sales, and writing—I speak portfolio theory, product-market fit, market mechanics, go-to-market strategy, and how to articulate complexity without jargon. This breadth lets me ask the right questions across domains.
I believe in getting products live and iterating. Every project in my portfolio is live, not a concept. Perfection is the enemy of learning. Market feedback is faster than theory.
I integrated agentic workflows to multiply my output 2–3x as a solo contributor. AI handles execution—research, synthesis, code generation. I handle judgment: strategy, design direction, where to focus.
Three continents. Multiple markets. I design for global users because I've been one. This means no assumption is sacred; every UX decision is tested against the nuance of real geography and real behavior.
Let's talk about your product, market, or idea.